"Skate to Where the Puck Is Going"

Paramount was three companies for a long time. Now under Skydance, Jay Askinasi is helping bring it all together. As CRO, his focus is pairing the most powerful IP in Hollywood with a data-driven approach that most traditional media companies have never been able to pull off.

One Paramount for the First Time: Paramount Pictures, CBS, and Viacom operated separately for decades. For the first time they are running as one company, and Jay says that unlocks something most competitors simply cannot match. 🎬

Hollywood Meets Silicon Valley: Silicon Valley has been pushing into Hollywood for 15 years. Jay believes Paramount can balance the best of both worlds better than anyone. 💡

The Flywheel Nobody Else Has: Theatrical. AVOD. SVOD. Cable. Broadcast. Not every piece of content was meant for every platform, and Paramount has them all. 📺

Storytelling Still Matters. A Lot: Great IP, meaningful moments, and well-lit storytelling are still rare and valuable. Jay says Paramount is fortunate to have a lot of it. ✨

Twelve Years as a Caddy: Jay spent 12 years caddying as a kid. Work ethic, interactions with seasoned executives, a worldview. ⛳