Advertising's Golden Age Returns ​

​

Back to the Golden Age of Advertising: Elav Horwitz at WPP wants to bring back what made advertising great: solving big problems creatively with the best tools. Clients are hungry for creative thinking and the push. Basic advertising never stopped being essential ✨ 

​

AI Won't Replace Creativity, It Actually Needs It: Surprise - AI isn't replacing humans with magic buttons. You need diverse thinking, storytelling, and creativity more than ever. AI can't do the human stuff—it needs us for that 🤖 

​

Focus on Solutions, Not Tools: Stop obsessing over AI models and how they work. Focus on case studies, learnings, and solving clients' biggest challenges. The tools are fascinating, but solutions are what count 💡 

​

The Teacher Who Saw It Coming: Kid Elav dreamed of advertising. Her high school teacher said, "You'll be great with computers." Now she's at WPP at the intersection of creativity and technology. That teacher was right 🎯 

​

The Popcorn Machine Who Won't Take No: Elav's office nickname: "the popcorn machine." She gets excited, can't take no, and keeps texting until you say yes. Favorite emoji? 🙈 — because even when she's persistent, she's still a little shy about it 🍿