The Magic Behind Disney's Tech & Data Showcase ​

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📺 CES to Upfront Strategy: Disney at CES demonstrating leadership in technology and innovation beyond beloved storytelling, first stop on the road to sports summit in March and May upfront, bringing everything together

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🔧 Flexible Solutions at Scale: Announcing scale with a flexible platform where advertisers can use Disney's tools or plug Disney data into their own, meeting advertisers where they are to help break through in a cluttered environment

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📊 Brand Portal Launches in Disney Compass: New holistic view of all Disney advertising in one place with AI summaries and chatbot pulling insights, showing the huge halo effect across campaigns instead of single campaign views

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🎨 Data Feeding Creative Optimization: Taking data beyond finding audiences and measuring to feed it into creative optimization, rethinking what's possible without replacing creative agencies

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✨ The Disney Difference Experience: White-glove service from entrance to exit with every touchpoint considered, collaborative village planning year-round to bring Disney branding to life in technologically savvy environments