Inside BravoCon 2025’s Brand Activations​

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Commerce Comes to Life: The Bravo Bazaar showcases where talent creates their own brands—from Loverboy with Kyle and Amanda to Mezcal with Aaron—and commerce partners like Instacart bring it all together 🛍️ 

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33 Talent Partnerships Drive Results: Up 24% year over year, these talent partnerships drive a 66% increase in brand breakthrough because viewers love the talent, and it creates deep engagement 📊 

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360 Brand Activations: State Farm taping live Peacock shows so viewers at home can experience BravoCon from their couch, QR codes with custom Wayfair websites for shopping entire collections 📱 

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Wendy's x Lisa Barlow Magic: Showcasing the Snickerdoodle Frosty for the very first time with Lisa Barlow—an authentic partnership because Lisa is a real Wendy's fan, and the crowd went wild 🍦 

Complete Mayhem (Best Way): People chanting "BravoCon" outside, fans experiencing iconic scenes like Lisa Barlow's 17C, Shamia's entryway, and glam at Teresa’s TRESemmé booth with Ariana Maddox 🎉