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WSJ's Megan Graham Breaks Down the News 📰

Most people who grew up reading mystery novels don't end up solving actual mysteries for a living, but Megan Graham at The Wall Street Journal found her version of it.

Her path from carrying heavy yellow books everywhere to covering how brands break into the cultural zeitgeist for CMO Today wasn't exactly linear—there was a spreadsheet tracking job applications that tells its own story about persistence in journalism—but it led somewhere worth going. Now she writes about the thing every company desperately wants to figure out: how to get people talking about them in a way that actually matters.

Watch to understand how observation beats pitching, why breaking through noise requires strategy most companies need to learn, and what happens when you still text your mom photos of what you cooked for dinner approval (even when you're a Wall Street Journal reporter who definitely knows how to cook by now).

Megan Graham: Her Take on What CMOs Actually Want to Read 📖

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☀️Tomorrow on ATM

We are all Mc"DRAW"ing conclusions on who is coming tomorrow ✍️

XOXO,

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