Why Dopamine Hits Are Destroying Brand Connections🤯

Most advertising technology founders follow predictable paths through prestigious agencies or tech companies before launching their startups. GlassView's J. Brooks took a different route that began with pop-up advertising and evolved into something that challenges fundamental assumptions about how the industry measures success. His perspective on what advertising should actually accomplish, versus what most companies are optimizing for, reveals someone who has figured out that most brands are measuring the wrong things entirely.

J.'s conversation covers neurological response data, why AI won't replace human creativity, and how emotional intelligence can actually predict advertising success—insights that challenge nearly everything the industry considers standard practice. Plus, he reveals a hidden talent you would not learn anywhere else.

J. Brooks: His Mission to Move Beyond Clicks 👆

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Craigslist to Conde Nast Pioneer: Started in 2004, answering a Craigslist ad for pop-up ads, learned to code, then helped Conde Nast build their early online advertising architecture 💻
Emotional Intelligence Innovator: Founded GlassView, partnering with Cogware to analyze how audiences neurologically respond to commercials for better ad targeting 🧠
Beyond Clicks and Conversions Advocate: Believes the industry lost sight of advertising's true purpose - increasing the connection between brand and consumer 🎯
AI Optimist and Human Connection Defender: Not worried about AI replacing jobs, sees it enhancing efficiency while human elements remain crucial for authentic connections 🤖
Hidden Musical Talent: Played piano for seven years through high school but dropped it for his career, now wants to return to music theory 🎹