This data engineering icon has been serving linear TV intelligence since 2006 (yes, he's been that guy longer than most of us have had smartphones). This man has built companies that Microsoft bought, turned linear TV data into cross-screen empires, and survived more industry pivots than most people have had job changes.
We're talking 90-day needs, 8-day miracles, zero downtime, and the kind of partnership story that makes you believe in corporate fairy tales again. 🧚♀️
VideoAmp's Randy Laughlin: The Data Dude Doing it All
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🎯 From Code to Cross-Screen: Computer science engineer turned serial entrepreneur—Randy's spent two decades turning linear TV data into advertising power.
⚡ The VideoAmp Revolution: Complete makeover—new leadership, rebuilt tech stack, API-driven everything—transforming from DSP to full-funnel attribution powerhouse.
🤝 The Ultimate Vendor Rescue: When a competitor killed VideoAmp's metadata contract with 90 days' notice, TiVo swooped in with lightning-fast execution.
💭 The Reality Check: Randy's controversial take—everyone in ad tech takes themselves too seriously when "we're not doing brain surgery, we're selling ads.
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Most advertising editors talk about covering the industry. Alison Weissbrot talks about digging under the hood—
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