We asked five industry leaders to share their last text message. What could possibly go wrong?
Turns out, when you catch executives between meetings, their text histories reveal family logistics, weekend plans, and life decisions that have absolutely nothing to do with quarterly earnings or brand strategies.
The gap between LinkedIn profiles and actual text message histories is wider than anyone admits. These glimpses prove what we all suspected: executives are just people trying to manage family chaos between meetings, and sometimes that chaos involves straight-edge punk bands and reality TV gossip. Watch to see what industry leaders are really texting about when nobody's watching.
Meet The Media: The Texts You Wouldn't Expect 🫢
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- 3C Ventures' Michael Kassan: Last text simply said "WTF" but leaves everyone guessing about what prompted the reaction 📱
- MKG's Lauren Austin: Last texts were a series of videos trying on dresses for a Saturday night wedding, intermixed with videos of her daughter trying on dresses to send to a friend 👗
- JOAN's Jaime Robinson: Last text to her husband was coordinating tickets for immersive theater show "Viola's Room" this weekend - his response: "Hell yeah" 🎭
- Be The Machine's Patrick West: Last text was politely berating his college-age twin sons about their latest summer internship working as roadies for a punk, hardcore Krishna straight edge vegan band 🎸
- WPP Media's Jessica Brown: Last text to her 14-year-old daughter discussing Secret Lives of Mormon Wives cast member becoming the new Bachelorette 🌹
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☀️Tomorrow on ATM
You could call her a creative (marketing) scientist🧪
XOXO,
