When someone calls themselves "the luckiest data nerd around," you know they're about to drop some serious intelligence. 📱
Andrea Zapata has spent her career working with every type of data imaginable—first-party, third-party, proxy models—but what she's building at T-Mobile Advertising with mobility signals is different. Her approach to solving the problems that keep marketers up at night isn't just about better targeting; it's about fundamentally reimagining how customer trust drives data strategy.
Here's what has our attention: Andrea's daily leadership philosophy that could transform company cultures, and the morning routine that explains why her data strategy feels so authentically human. Because data strategy isn't just about signals and segments—it's about leaders who understand that technology serves human needs, not the other way around. Andrea's been quietly building something at T-Ads that bridges sophisticated mobility intelligence with genuine care, challenging how you think about first-party data relationships.
Andrea Zapata: Her Blueprint for Building Trust Through Mobility Intelligence 🔒
📱 The Luckiest Data Nerd Around: Andrea calls herself the luckiest data nerd for working with T-Mobile's first-party mobility data, turning app installs, web browsing, and geo-location into audience segments that actually work.
🎯 The UN-Carrier Data Revolutionary: Andrea's building T-Ads with a "by marketers, for marketers" philosophy, using mobility signals to solve real advertiser problems—like getting customers to listen and buy.
🔒 The Privacy-First Trust Builder: Andrea's approach isn't just compliance—it's about winning customer trust first, then using mobility data to deliver better advertising experiences.
💝 The Kindness Crusader: Plot twist—this data executive's daily decree would be "kindness," believing genuine kindness could make everything better.
👨👩👦👦 The Long-Distance Mom: Andrea sends daily morning texts to her boys, Solomon and Isaac, in LA...and we are thinking we could all use a text like that to start our day!
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XOXO,
