Sometimes the most valuable insights emerge when conversations naturally unfold, one story leading to another. This week at ATM, we've witnessed perspectives that can only come from leaders who've lived through transformation rather than simply observed it. As we close another week of authentic dialogue, your engagement with these firsthand accounts has been remarkable. But before we reflect on this week's revelations, let's consider what's approaching your world next week...
Next week brings voices driving real change across industries. We explore the women's sports revolution with leaders proving this is a movement, not a moment. A creative agency co-founder on truth-telling storytelling. A CMO from the company powering everything humans touch, and a production founder on creative evolution at the intersection of legacy and emerging opportunities. Each conversation delivers an authentic perspective from those actively shaping what's next.
Let's Look Ahead ATM ⤵️
📸 Now, A Walk Down Memory Lane 📸
Monday: The Masterclasses That Matter Most🧑🏫
🎓 The Passion Over Profession Phenomenon: ATM guests' dream masterclasses—vintage shopping, self-taught architecture, poetry, sheep-to-sweater crafting.
💡 The Authentic Expertise Revelation: Passionate educators driven by love, not credentials—from architectural obsession to "terrible poets" sharing poetry's power.
Tuesday: Mastercard's Raja Rajamannar's Blueprint for Creating Experiences Money Can't Buy 💳
🎨 The Accidental Revolutionary: Raja became a marketer by accident, then revolutionized MasterCard's approach from "storytelling" to "story making."
✨ The Experience Curator: Creates exclusive experiences money can't buy while practicing "tough love" and dreaming of a vegan world.
Wednesday: AD Club of New York's Gina Grillo's Journey from MTV Junior to Ad Club Community Builder 🛠️
🏖️ The Community Builder: Grew up at the Ad Club working WITH the best, building NYC's advertising community and supporting talent pipelines.
🧠 The Industry Memory Keeper: Believes the industry has a "short memory", balances AI with creativity, and solves everything with beach parties.
Thursday: TiVo's Craig Chinn's Philosophy on the Right Ad at the Right Time⏰
🔄 The Accidental Digital Pioneer: Craig's ad career happened unintentionally — witnessed programmatic evolution since the late 90s across multiple companies.
🎯 The Positive Intent Philosopher: Challenges cord-cutting bias, wants to rebuild privacy trust, and believes everyone should "assume positive intent."
📰News You Should Know
Sarah Perez
Lisa Respers France
BETH HARRIS
☀️Next Week on ATM
These women in sports have something serious to say📢
XOXO,
