She Saw AI Coming. Now She's Building It 🛠️

Jennifer Kattula discovered something valuable early in her career: being great at coding websites AND being extroverted isn't a contradiction—it's the perfect combination for leading marketing in the AI era. That blend of technical chops and communication skills took her from American Express to becoming the sixth person on Facebook's marketing team, and ultimately landed her at Microsoft Advertising right when the biggest interface shift since the internet began. The timing? Serendipitous reconnection with an old colleague at exactly the right moment.

Here's what makes her perspective essential: she was already playing with ChatGPT and creating Midjourney images before most people knew these tools existed. Now she's building what comes next—brand experiences for a world where four out of five people get answers without clicking, where personalization has memory and context, where commerce becomes conversation. Watch to see what zero click search means for your advertising strategy, how Microsoft's prepping for 2026 right now, why brand agents are the next frontier, and what billion-dollar CEO podcasts reveal about leadership. Plus, she can still do handstands—a fun reminder that balance matters in life and marketing.

Jennifer Kattula: Reinventing Brands with AI 🤖

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Engineer to Marketing Leader: Started coding websites in the web 1.0 era but loved communication more - business school led to marketing at American Express, Microsoft search ads, then 6th person on Facebook's marketing team 💻
AI Early Adopter: One of the first to try ChatGPT and mid journey, serendipitously reconnected with a Microsoft colleague for a head of marketing role where AI expertise became crucial 🤖
Zero Click Revolution: Four out of five people use zero click search results for almost half their searches - AI interfaces becoming the primary way people get information in one personalized place 🔍
Conversational Commerce: Microsoft building conversational, personalized, agentic experiences - experimenting with ad formats, business tools, and brand agents for 2026 🚀
Hidden Talent: Can still do handstands, splits, and back bends while binging podcasts like "Not Another CEO Podcast" about billion-dollar exits 🤸