Publicis' Sarah Kramer: Creating our Clients' Competitive Advantage

Some executives talk about strategic pivots and calculated career moves. Sarah Kramer, Global & US CEO of Spark Foundry, talks about something completely different: falling in love with the work and the people around her every single day. Her journey from media planner on the General Motors business to leading one of the industry's most innovative agencies unveils a career philosophy that goes against most conventional wisdom about climbing the corporate ladder.

Sarah's heading to Smartly's ADVANCE event to discuss something she's genuinely excited about: how women are leading the transformation of media and creativity. Her perspective on AI integration, competitive advantage through data, and what it really takes to build organizations that people want to show up for offers a refreshing take on leadership in an industry obsessed with the next big thing. Her conversation reveals someone who's discovered that the most rewarding opportunities often come disguised as detours, and that trusting the process sometimes matters more than having a perfect plan.

Sarah Kramer: From Iowa Fields to C-Suite Success 📈

People-First Career Strategist: Built her career by loving the people she works with and trusting mentors and leadership—believes nurturing relationships and communities is what builds strong organizations 🤝
Agility Advocate: Success came from being flexible and open to moving to unexpected markets and taking roles that weren't on her original career path, trusting leadership knew what they were doing 📍
Smartly ADVANCE Speaker: Speaking on Laura Desmond's panel about women's leadership and how women are leading the charge in transforming media and creativity 🎤
Data-Driven Competitive Advantage Creator: At Spark Foundry, she focuses on ensuring clients understand their consumers better than the competition through a robust identity data strategy that underpins everything they do 📊
AI Integration Pioneer: Successfully integrated core AI products faster than the competition by building on their strong data foundation, training entire teams from planners to buyers on data and AI optimization 🤖