Didja Hear? What you may have missed at Advertising Week 🤭

October 6th marked the opening of Advertising Week New York 2025. If you weren't at Penn District watching the controlled chaos at one of the industry's largest annual gatherings, ATM has got you covered.

The sessions started, the networking began, and suddenly every conversation happening across 28 content tracks felt like it mattered for what comes next in this business. There's a particular electricity to watching emerging voices share stages with established leaders, seeing strategic frameworks get challenged in real-time, and observing how quickly ideas spread when the right people gather in the right spaces.

Moments That Matter: Advertising Week 2025 🗯️

0:00

/4:03

Franchise Power & Activation: Leaders emphasized how franchises resonate with audiences - "we don't just participate, we activate" - taking brand connections to the next level 🎬 .
Future Leaders Taking Center Stage: The Culture Connections program brought rising stars from underrepresented backgrounds, "helping a group of rising stars from amongst the best in the industry." ⭐
Snowflake Strategy Approach: Brand-agency collaboration discussion revealed "the best ideas come from the brand and the agency...it's not a one size fits all. It's more like a snowflake." 🎨
Creator Economy in Focus: Content creators networked at the Creator lounge for business knowledge, with one calling it "so necessary" for connecting with brands and growing industry expertise📱
Platform Convergence Conversations: Sessions explored "convergence across social, digital, mobile and connected television...combining in this new age to give us a fresh perspective" 🔮