- Andrea Brimmer's Women's Sports Rally Cry: A direct challenge to brands with no sugar-coating: "If you're not in women's sports today, get off your ass. It's time to get into women's sports."🏆
- Geir Skaaden's In-Car Video Revolution: BMW partnership bringing personalized video content to car screens as people spend more time in vehicles with opportunities to watch🚗
- Lorin Ogawa's Intentional Spending Shift: Moving from "I want as much product as I can for $20,000" to pausing and being thoughtful about the power and message behind spending💰
- Andrea Zapata's Trust-Based Data Revolution: T-Mobile's "un-carrier" approach to advertising data, built on customer trust and connecting daily life with real-world moments📱
- Stephanie Ramos's Career Calling Moment: "For the first time in my career, stations were calling me. The network came calling. And I had options"—when persistence finally pays off 📺
Moments That Mattered: July 2025 🎆
July delivered some bold industry wake-up calls, surprising partnerships, and breakthrough career moments that reveal where things are really heading. From direct challenges that'll make you sit up straight to innovations happening in unexpected places—these moments matter.
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