Randy Laughlin is a serial data entrepreneur who's spent decades turning linear TV viewership into advertising intelligence, and his refreshing reminder that "we're not doing brain surgery, we're selling ads" brings some much-needed perspective to an industry that takes itself very seriously.
0:00
/4:30
🎯 From Code to Cross-Screen: Computer science engineer turned serial entrepreneur—Randy's spent two decades turning linear TV data into advertising power.
⚡ The VideoAmp Revolution: Complete makeover—new leadership, rebuilt tech stack, API-driven everything—transforming from DSP to full-funnel attribution powerhouse.
🤝 The Ultimate Vendor Rescue: When a competitor killed VideoAmp's metadata contract with 90 days' notice, TiVo swooped in with lightning-fast execution.
💭 The Reality Check: Randy's controversial take—everyone in ad tech takes themselves too seriously when "we're not doing brain surgery, we're selling ads.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Nancy Drew fan to WSJ reporter. Megan Graham on 75+ job rejections, breaking into the zeitgeist, why best stories don't come from pitches, what CMOs want, and texting mom cooking photos. The journey from Kokomo to covering companies that create moments.
Partnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough delivery—ATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.
