Moment Maker: The Masterclass Dreams That Have Nothing to Do with Careers 🧑🏫
ATM guests share their surprising dream masterclasses beyond their careers: vintage shopping for authentic style, obsessive self-taught architecture, poetry appreciation despite terrible writing skills, sheep-to-sweater crafting, and teaching new parents about being present.
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✨ The Vintage Wardrobe Whisperer: Someone wants to teach the power of vintage shopping—both brick-and-mortar treasure hunting and online finds that make your wardrobe authentically YOU.
🏠 The Untrained Architecture Obsessive: Five years of pure architectural design obsession with zero formal training, but 100% passion for teaching residential design anyway.
📚 The Poetry-Loving Terrible Poet: Despite confessing to being "a terrible poet", the dream of teaching a poetry masterclass remains, as loving to read poetry counts for something.
🐑 The Sheep-to-Sweater Artisan: "Oh honey"—this person will teach you the full journey from sheep to sweater ( can card, spin, and knit the wool).
👶 The Presence-First Parent: Wants to teach new parents what's truly important—being present—because "we all lose sight of that.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Nancy Drew fan to WSJ reporter. Megan Graham on 75+ job rejections, breaking into the zeitgeist, why best stories don't come from pitches, what CMOs want, and texting mom cooking photos. The journey from Kokomo to covering companies that create moments.
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