Moment Maker: Raja Rajamannar's Blueprint for Creating Experiences Money Can't Buy 💳
MasterCard's Raja Rajamannar went from accidental marketer to revolutionary CMO, shifting from storytelling to "story making," where consumers experience the story themselves. He creates passion-point experiences money can't buy.
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🎨 The Accidental Award Winner: Raja "accidentally" became a marketer when he wrote "Is it bad to look good?" during his MBA and won multiple awards.
💳 The Industry Hopper: From cosmetics to paints to Unilever to banking to healthcare—Raja's career spans every major industry before landing at Mastercard.
🎬 The Story Making Revolutionary: Shifted from "storytelling" to "story making"—putting consumers IN the story because people face 5000+ ads daily.
✨ The Passion Point Curator: Creates experiences money can't buy across 10 passion areas—sports, music, movies, arts, travel, and more.
🌱 The Tough Love Vegan: His team calls him a "hard task master," and if he ruled the world, everyone would be vegan.
Gina Grillo journeyed from MTV to Y&R to the Ad Club, building NYC's advertising community while balancing AI innovation with creativity-first values. She believes the industry has a short memory about people and finds her best relaxation at beach parties.
ATM guests share their surprising dream masterclasses beyond their careers: vintage shopping for authentic style, obsessive self-taught architecture, poetry appreciation despite terrible writing skills, sheep-to-sweater crafting, and teaching new parents about being present.
Michael Nyman transitioned from Mad Men dreams to founding ACC, a communications company that bridges brands and entertainment. He splits his time into thirds: future-gazing with thought leaders, perfecting current agencies, and evangelizing his nimble "doing company" vision for rapid change.
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