Moment Maker: Mike Welch's Wild Career Ride From Cake Mix to Search Data
Watch Mike Welch reveal how five different careers created business "scar tissue," why search intent is advertising's secret weapon, and his hilariously protective "don't die in Cabo" dad text.
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🎯 The CEO Who's Had Five Careers But At Only Two Companies Mike went from selling Pillsbury cake mix to running a search intelligence empire—talk about a career glow-up with serious plot twists.
🔍 He's Built a Business on What People Actually Want Mike's Captify turns genuine search intent into advertising success because people's search bars reveal their true interests and purchase intentions.
💪 Why "Scar Tissue" Became His Secret Superpower Mike reveals how AT&T's old CEO wanted executives with enough battle scars to handle any situation without freaking out.
📊 He's Pioneering the Fastest-Growing Part of Programmatic Mike's curated marketplace strategy is reshaping how advertisers buy audiences and proving search intent data is advertising's holy grail.
😂 His Last Text Is Peak Protective Dad Energy Mike's "don't die in Cabo" message to his 25-year-old daughter proves even search data CEOs have very relatable parenting moments.
TIFF's Jennifer Frees brings 20 years of brand entertainment expertise to designing the festival's magical 50th edition. She champions marketers as forces of joy, empowers creatives through her consultancy, and tends to 17-25 herbs because growing things feels magical and empowering.
ADWEEK's Alison Weissbrot accidentally went from travel writing dreams to covering advertising's biggest transformations. She documents how big agencies consolidate while indies rise, AI disrupts creativity, and the tension when agencies become the story instead of brands.
Creative Solutions CEO Lorin Ogawa grew up playing with her mom's promotional product samples at their dining room table. Thirty-five years later, she's leading the industry's transformation from cheap tchotchkes to intentional merch that actually represents brand DNA.
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