Moment Maker: Mike Welch's Wild Career Ride From Cake Mix to Search Data
Watch Mike Welch reveal how five different careers created business "scar tissue," why search intent is advertising's secret weapon, and his hilariously protective "don't die in Cabo" dad text.
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🎯 The CEO Who's Had Five Careers But At Only Two Companies Mike went from selling Pillsbury cake mix to running a search intelligence empire—talk about a career glow-up with serious plot twists.
🔍 He's Built a Business on What People Actually Want Mike's Captify turns genuine search intent into advertising success because people's search bars reveal their true interests and purchase intentions.
💪 Why "Scar Tissue" Became His Secret Superpower Mike reveals how AT&T's old CEO wanted executives with enough battle scars to handle any situation without freaking out.
📊 He's Pioneering the Fastest-Growing Part of Programmatic Mike's curated marketplace strategy is reshaping how advertisers buy audiences and proving search intent data is advertising's holy grail.
😂 His Last Text Is Peak Protective Dad Energy Mike's "don't die in Cabo" message to his 25-year-old daughter proves even search data CEOs have very relatable parenting moments.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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