Moment Maker: Mike Welch's Wild Career Ride From Cake Mix to Search Data
Watch Mike Welch reveal how five different careers created business "scar tissue," why search intent is advertising's secret weapon, and his hilariously protective "don't die in Cabo" dad text.
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🎯 The CEO Who's Had Five Careers But At Only Two Companies Mike went from selling Pillsbury cake mix to running a search intelligence empire—talk about a career glow-up with serious plot twists.
🔍 He's Built a Business on What People Actually Want Mike's Captify turns genuine search intent into advertising success because people's search bars reveal their true interests and purchase intentions.
💪 Why "Scar Tissue" Became His Secret Superpower Mike reveals how AT&T's old CEO wanted executives with enough battle scars to handle any situation without freaking out.
📊 He's Pioneering the Fastest-Growing Part of Programmatic Mike's curated marketplace strategy is reshaping how advertisers buy audiences and proving search intent data is advertising's holy grail.
😂 His Last Text Is Peak Protective Dad Energy Mike's "don't die in Cabo" message to his 25-year-old daughter proves even search data CEOs have very relatable parenting moments.
Industry leaders get personal about the pivotal moments that shaped their careers. From breaking rules as a "chief troublemaker" to racing against time to tell important stories, these conversations reveal the human side of business decisions.
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