Skip to content

Moment Maker: Michael Kassan Shows Why the Wildest Career Journeys Win Big!

Watch Michael Kassan explain how embracing chaos at the intersection of advertising, technology, and media became his secret to finding opportunity everywhere.

0:00
/4:51

🍗 From Tax Law to Chicken Wings (With a VERY Famous Boss!) Michael went from tax attorney to El Pollo Loco franchisee to media mogul — and wait until you hear about his former boss whose name you'll definitely recognize from the headlines. This story has more twists than a Netflix series!

💡 The Birth of "3C Ventures" Over Coffee When friend John Miller asked what Michael would do next, he literally wrote down "consult, convene, co-invest" on paper. Sometimes the best business names are hiding in plain sight!

🐔 Breaking Bad's Chicken Connection Gets Real Michael tells Vince Gilligan (Breaking Bad creator) that El Pollo Loco was the original chicken operation — except they made marinade, not crystal meth. Slightly different business models!

🌪️ Chaos Theory as a Career Strategy Michael's secret sauce? Finding opportunity in the "crowded and chaotic intersection" of marketing, media, advertising, entertainment, sports, and tech. Embrace the chaos, find the gold!

🧭 Grandma's Wisdom for Uncertain Times His grandmother's saying rings truer than ever: "If you don't know where you're going, you're going to end up somewhere else." In today's market uncertainty, that hits different!

Related episodes

Partnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough delivery—ATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.

Partner...at the moment.