Moment Maker: JP Colaco Turns T-Mobile Into Marketing's Problem Solver
Watch JP Colaco explain how his journey from Hulu hero to leading T-Mobile's ad revolution is fixing the 70% irrelevant ads problem with massive dose of data. Plus, he explains why his last text to an SNL comedian about family phone plans is always relevant.
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📱 The Hulu Legend Who's Coming for Your Bad Ads JP's on a mission to fix the fact that 70% of your daily ads are basically spam—and he's got a plan.
🎯 He's Sitting on a Data Empire (Literally Billions of Signals) JP's using T-Mobile's massive reach to become the neutral zone between consumers and marketers. Oh, and read the T&Cs your data is perfectly safe.
🏗️ He's Building the Ultimate Advertising Toolkit JP's tech acquisitions are creating a system that actually tracks ads from impression to purchase—wild stuff.
🌉 He Wants to Play Matchmaker for Brands and People JP's dream? Ads that don't make you want to throw your phone across the room.
😂 "Live from New York... It's Your Phone Bill!" JP's reminder text to SNL's Marcelo Hernandez about paying up is the most T-Mobile executive move ever.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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