Moment Maker: JP Colaco Turns T-Mobile Into Marketing's Problem Solver
Watch JP Colaco explain how his journey from Hulu hero to leading T-Mobile's ad revolution is fixing the 70% irrelevant ads problem with massive dose of data. Plus, he explains why his last text to an SNL comedian about family phone plans is always relevant.
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📱 The Hulu Legend Who's Coming for Your Bad Ads JP's on a mission to fix the fact that 70% of your daily ads are basically spam—and he's got a plan.
🎯 He's Sitting on a Data Empire (Literally Billions of Signals) JP's using T-Mobile's massive reach to become the neutral zone between consumers and marketers. Oh, and read the T&Cs your data is perfectly safe.
🏗️ He's Building the Ultimate Advertising Toolkit JP's tech acquisitions are creating a system that actually tracks ads from impression to purchase—wild stuff.
🌉 He Wants to Play Matchmaker for Brands and People JP's dream? Ads that don't make you want to throw your phone across the room.
😂 "Live from New York... It's Your Phone Bill!" JP's reminder text to SNL's Marcelo Hernandez about paying up is the most T-Mobile executive move ever.
TIFF's Jennifer Frees brings 20 years of brand entertainment expertise to designing the festival's magical 50th edition. She champions marketers as forces of joy, empowers creatives through her consultancy, and tends to 17-25 herbs because growing things feels magical and empowering.
ADWEEK's Alison Weissbrot accidentally went from travel writing dreams to covering advertising's biggest transformations. She documents how big agencies consolidate while indies rise, AI disrupts creativity, and the tension when agencies become the story instead of brands.
Creative Solutions CEO Lorin Ogawa grew up playing with her mom's promotional product samples at their dining room table. Thirty-five years later, she's leading the industry's transformation from cheap tchotchkes to intentional merch that actually represents brand DNA.
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