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Moment Maker: JP Colaco Turns T-Mobile Into Marketing's Problem Solver

Watch JP Colaco explain how his journey from Hulu hero to leading T-Mobile's ad revolution is fixing the 70% irrelevant ads problem with massive dose of data. Plus, he explains why his last text to an SNL comedian about family phone plans is always relevant.

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📱 The Hulu Legend Who's Coming for Your Bad Ads JP's on a mission to fix the fact that 70% of your daily ads are basically spam—and he's got a plan.

🎯 He's Sitting on a Data Empire (Literally Billions of Signals) JP's using T-Mobile's massive reach to become the neutral zone between consumers and marketers. Oh, and read the T&Cs your data is perfectly safe.

🏗️ He's Building the Ultimate Advertising Toolkit JP's tech acquisitions are creating a system that actually tracks ads from impression to purchase—wild stuff.

🌉 He Wants to Play Matchmaker for Brands and People JP's dream? Ads that don't make you want to throw your phone across the room.

😂 "Live from New York... It's Your Phone Bill!" JP's reminder text to SNL's Marcelo Hernandez about paying up is the most T-Mobile executive move ever.

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