Moment Maker: JP Colaco Turns T-Mobile Into Marketing's Problem Solver
Watch JP Colaco explain how his journey from Hulu hero to leading T-Mobile's ad revolution is fixing the 70% irrelevant ads problem with massive dose of data. Plus, he explains why his last text to an SNL comedian about family phone plans is always relevant.
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📱 The Hulu Legend Who's Coming for Your Bad Ads JP's on a mission to fix the fact that 70% of your daily ads are basically spam—and he's got a plan.
🎯 He's Sitting on a Data Empire (Literally Billions of Signals) JP's using T-Mobile's massive reach to become the neutral zone between consumers and marketers. Oh, and read the T&Cs your data is perfectly safe.
🏗️ He's Building the Ultimate Advertising Toolkit JP's tech acquisitions are creating a system that actually tracks ads from impression to purchase—wild stuff.
🌉 He Wants to Play Matchmaker for Brands and People JP's dream? Ads that don't make you want to throw your phone across the room.
😂 "Live from New York... It's Your Phone Bill!" JP's reminder text to SNL's Marcelo Hernandez about paying up is the most T-Mobile executive move ever.
ADWEEK's Alison Weissbrot accidentally went from travel writing dreams to covering advertising's biggest transformations. She documents how big agencies consolidate while indies rise, AI disrupts creativity, and the tension when agencies become the story instead of brands.
Creative Solutions CEO Lorin Ogawa grew up playing with her mom's promotional product samples at their dining room table. Thirty-five years later, she's leading the industry's transformation from cheap tchotchkes to intentional merch that actually represents brand DNA.
Stephanie Ramos went from NYC musical theater to ABC journalism after 9/11 inspired military service. Rose from local news grind to interviewing Latin legends she grew up loving. This greeting-obsessed working mom sees her national platform as a gift to tell stories.
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