- Engineer to Marketing Leader: Started coding websites in the web 1.0 era but loved communication more - business school led to marketing at American Express, Microsoft search ads, then 6th person on Facebook's marketing team π»
- AI Early Adopter: One of the first to try ChatGPT and mid journey, serendipitously reconnected with a Microsoft colleague for a head of marketing role where AI expertise became crucial π€
- Zero Click Revolution: Four out of five people use zero click search results for almost half their searches - AI interfaces becoming the primary way people get information in one personalized place π
- Conversational Commerce: Microsoft building conversational, personalized, agentic experiences - experimenting with ad formats, business tools, and brand agents for 2026 π
- Hidden Talent: Can still do handstands, splits, and back bends while binging podcasts like "Not Another CEO Podcast" about billion-dollar exits π€Έ
Moment Maker: Jennifer Kattula Helping Reinvent Brands with AI π€
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
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