Moment Maker: Jamie Power Transforms Disney's Addressable Strategy Into Pure Magic
Watch Jamie Power reveal how her relentless curiosity across buy and sell sides led to Disney's addressable revolution, why the industry needs to stop testing and start scaling innovation, and how Disney's data strategy is giving agencies superpowers—plus her relatable bacon sandwich mom moment.
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⚡ The Disney Executive Who Mastered Both Sides of the Game Jamie's career split between buy side and sell side gave her the ultimate insider perspective.
🏰 She's Leading Disney's Streaming Revolution Jamie reveals how Disney creates value when audiences shift to streaming.
📊 Her Data Power-Play Is Changing the Game Disney's Compass product gives agencies first-party data superpowers to understand platform duplication.
🚀 Her Controversial Take Will Shake Up the Industry Jamie thinks we need to stop testing and start scaling innovation beyond 30-second ads.
🥓 Her Most Recent Text Is Peak Mom Energy Jamie's "bacon sandwich" message proves even Disney executives have relatable parenting moments.
ADWEEK's Alison Weissbrot accidentally went from travel writing dreams to covering advertising's biggest transformations. She documents how big agencies consolidate while indies rise, AI disrupts creativity, and the tension when agencies become the story instead of brands.
Creative Solutions CEO Lorin Ogawa grew up playing with her mom's promotional product samples at their dining room table. Thirty-five years later, she's leading the industry's transformation from cheap tchotchkes to intentional merch that actually represents brand DNA.
Stephanie Ramos went from NYC musical theater to ABC journalism after 9/11 inspired military service. Rose from local news grind to interviewing Latin legends she grew up loving. This greeting-obsessed working mom sees her national platform as a gift to tell stories.
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