Moment Maker: Jamie Power Transforms Disney's Addressable Strategy Into Pure Magic
Watch Jamie Power reveal how her relentless curiosity across buy and sell sides led to Disney's addressable revolution, why the industry needs to stop testing and start scaling innovation, and how Disney's data strategy is giving agencies superpowers—plus her relatable bacon sandwich mom moment.
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⚡ The Disney Executive Who Mastered Both Sides of the Game Jamie's career split between buy side and sell side gave her the ultimate insider perspective.
🏰 She's Leading Disney's Streaming Revolution Jamie reveals how Disney creates value when audiences shift to streaming.
📊 Her Data Power-Play Is Changing the Game Disney's Compass product gives agencies first-party data superpowers to understand platform duplication.
🚀 Her Controversial Take Will Shake Up the Industry Jamie thinks we need to stop testing and start scaling innovation beyond 30-second ads.
🥓 Her Most Recent Text Is Peak Mom Energy Jamie's "bacon sandwich" message proves even Disney executives have relatable parenting moments.
Industry leaders get personal about the pivotal moments that shaped their careers. From breaking rules as a "chief troublemaker" to racing against time to tell important stories, these conversations reveal the human side of business decisions.
Industry leaders reveal the strategic shifts happening behind the scenes. From predicting the future with AI to solving the relevance crisis where most ads miss the mark, these insights show how the landscape is quietly transforming.
Take a behind-the-scenes look at Disney Upfront, Tribeca X, and Cannes Lions. From networking conversations to candid moments between sessions, this is what the industry's most important gatherings actually look like.
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