Tribeca Takeover: Industry Leaders Prove Storytelling and Creativity Go Hand-in-Hand 🤝
Watch industry leaders reveal why storytelling is the secret weapon for cutting through 5,000 daily ads, how creativity and commerce actually work together, and why everyone's unique story matters in creating authentic cultural moments across advertising, sports, film, and fashion.
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📖 The 5,000-Ad Daily Bombardment Reality Check With consumers seeing thousands of ads daily, storytelling is the only way to connect and stand out emotionally.
🎨 Creative and Commercial Can Actually Be Best Friends Industry insiders dispel the myth that commercially viable and creative work can't coexist.
🌍 Agencies Are the Cultural Navigation Experts The best agencies help brands find their authentic place and position to tell incredible stories that resonate with audiences.
✨ Everyone's Got a Story Worth Telling Social listening reveals that creators start creating because everyone has a unique story no one else can tell.
🏆 Sports, Film, and Fashion Are All Playing the Same Game They're all creating cultural moments, and magic happens when these industries cross over.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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