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- Archeologist to Advertising Week President: Started career digging up history in the Middle East, loved storytelling while piecing together the past, retrained as a journalist because I didn't want tent life with bad hair and zero makeup 🏺
- Education Meets Entertainment: Attracted to Advertising Week's marriage of education and entertainment - excited people pay her to create the stories in her head and make them real across all formats 🎭
- Sports Programming Pioneer: Launched Playmaker Awards as sports open to more brands, including beauty, women's sports becoming huge, creating a moment where audience, commerce, and field play come together 🏆
- Global Cross-Pollination Strategy: Events in Mexico City, Tokyo, and Europe in early 2026 focused on cross-pollinating learning territory to territory to supercharge knowledge across continents 🌍
- Leadership Philosophy: "Be brilliant at something, not everything" - lean into what you're brilliant at and forget what you're not good at (like working the photocopier) 💡
