Moment Maker: How Jennifer Frees Turns Film Festivals Into Forces of Joy 🎬
TIFF's Jennifer Frees brings 20 years of brand entertainment expertise to designing the festival's magical 50th edition. She champions marketers as forces of joy, empowers creatives through her consultancy, and tends to 17-25 herbs because growing things feels magical and empowering.
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🎬 The Festival Fairy Godmother: Jennifer's designing TIFF's magical 50th edition after 20 years at the intersection of brand entertainment and purpose marketing.
🌟 The Joy Breeds Joy Evangelist: She believes marketers should be "forces of joy" and champions campaigns that bring joyful community connection.
💡 The Creative Commerce Crusader: Runs a consultancy dispelling the myth that "commercially viable and creative are incongruous."
🌿 The Witch Garden Mastermind: Plants 17-25 different herbs annually because growing something with your hands feels "magical and empowering."
🎭 The People's Festival Prophet: Leading TIFF as "the world's most welcoming and inclusive festival" while putting people first.
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