Media reporter Brian Steinberg has covered advertising chaos for 26 years. He's watching streaming platforms burn billions while younger audiences reject ads and demand authenticity. His controversial take: advertisers must stop chasing clicks and sponsor quality content.
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📺 The Media Lifer Legend: Brian's been chronicling advertising chaos since 1998—bouncing from Dow Jones to Variety because apparently this industry is too addictive to quit.
🌊 The Streaming Reality Check: Everyone's pouring billions into streaming, but nobody's cracked the code—companies are in full panic mode trying to make the economics work.
🎯 The Generational Plot Twist: Younger audiences are rewriting all the rules—they hate ads, love binge-watching, and want raw, authentic content instead of sanitized environments.
💡 The Quality Over Quantity Manifesto: Brian's throwing down the gauntlet—advertisers need to stop chasing meaningless metrics and start sponsoring content that reflects their values.
🎵 The Music Head Side Quest: Plot twist—this media mogul secretly used to DJ in college and still texts friends about singer-songwriters you've never heard of.
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