Media reporter Brian Steinberg has covered advertising chaos for 26 years. He's watching streaming platforms burn billions while younger audiences reject ads and demand authenticity. His controversial take: advertisers must stop chasing clicks and sponsor quality content.
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📺 The Media Lifer Legend: Brian's been chronicling advertising chaos since 1998—bouncing from Dow Jones to Variety because apparently this industry is too addictive to quit.
🌊 The Streaming Reality Check: Everyone's pouring billions into streaming, but nobody's cracked the code—companies are in full panic mode trying to make the economics work.
🎯 The Generational Plot Twist: Younger audiences are rewriting all the rules—they hate ads, love binge-watching, and want raw, authentic content instead of sanitized environments.
💡 The Quality Over Quantity Manifesto: Brian's throwing down the gauntlet—advertisers need to stop chasing meaningless metrics and start sponsoring content that reflects their values.
🎵 The Music Head Side Quest: Plot twist—this media mogul secretly used to DJ in college and still texts friends about singer-songwriters you've never heard of.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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