🧭 The Accidental Ad Explorer: Alison wanted to be a travel/food writer but "stumbled into" advertising as a clueless junior reporter—now she's steering ADWEEK's biggest stories.

🎯 The Vertical Visionary: As Executive Editor, Alison oversees agencies, brands, and creativity while hunting for "transformative stories" in an industry full of disruption and AI chaos.

⚖️ The Big vs. Small Balancing Act: She's documenting how "the big are getting bigger, the small are getting smaller and more nimble"—while clients want a mix of both.

🎭 The Story Tension Detective: Alison spotted the industry's awkward truth—agencies are becoming the story when brands desperately want to BE the story.

🥯 The Bagel-Texting Boss: From covering billion-dollar transformations to texting her fiancé "Babe, I want a bagel so bad"—Alison keeps it real while running the advertising world's most important conversations.