Moment Maker: How Alison Weissbrot Balances Billion-Dollar Stories with Bagel Cravings 🥯
ADWEEK's Alison Weissbrot accidentally went from travel writing dreams to covering advertising's biggest transformations. She documents how big agencies consolidate while indies rise, AI disrupts creativity, and the tension when agencies become the story instead of brands.
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🧭 The Accidental Ad Explorer: Alison wanted to be a travel/food writer but "stumbled into" advertising as a clueless junior reporter—now she's steering ADWEEK's biggest stories.
🎯 The Vertical Visionary: As Executive Editor, Alison oversees agencies, brands, and creativity while hunting for "transformative stories" in an industry full of disruption and AI chaos.
⚖️ The Big vs. Small Balancing Act: She's documenting how "the big are getting bigger, the small are getting smaller and more nimble"—while clients want a mix of both.
🎭 The Story Tension Detective: Alison spotted the industry's awkward truth—agencies are becoming the story when brands desperately want to BE the story.
🥯 The Bagel-Texting Boss: From covering billion-dollar transformations to texting her fiancé "Babe, I want a bagel so bad"—Alison keeps it real while running the advertising world's most important conversations.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Nancy Drew fan to WSJ reporter. Megan Graham on 75+ job rejections, breaking into the zeitgeist, why best stories don't come from pitches, what CMOs want, and texting mom cooking photos. The journey from Kokomo to covering companies that create moments.
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