Moment Maker: Helping DIRECTV Advertising to Redefine What's Possible 📺
Brian came to NYC wanting to be a creative, accidentally discovered ad sales, and now leads DIRECTV's transformation to programmatic CTV. He has attracted over 2,000 new advertisers while staying ahead of measurement trends for a decade.
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💡 The Rookie-to-CTV Champion: Brian had no idea what ad sales was when he started; now he's helping 2000+ new brands buy targeted TV campaigns.
🎮 The Programmatic Set-Top Box Genius: Brian figured out how to make DIRECTV's hardware work like digital advertising, turning set-top boxes into programmatic opportunities.
📊 The Measurement Evolution Master: Brian's been delivering closed-loop analysis for over a decade and is now building clean room partnerships with Amazon and Snowflake.
🌍 The Regional Brand Enabler: Brian's opening TV advertising to smaller brands who could never afford traditional campaigns—democratizing the industry.
⚽ The FIFA Champion Dad: Plot twist—this advertising powerhouse dominates FIFA soccer and gets roasted by his daughter, who imitates him saying, "Hey, want to buy some advertising?"
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