Moment Maker: Helping DIRECTV Advertising to Redefine What's Possible 📺
Brian came to NYC wanting to be a creative, accidentally discovered ad sales, and now leads DIRECTV's transformation to programmatic CTV. He has attracted over 2,000 new advertisers while staying ahead of measurement trends for a decade.
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💡 The Rookie-to-CTV Champion: Brian had no idea what ad sales was when he started; now he's helping 2000+ new brands buy targeted TV campaigns.
🎮 The Programmatic Set-Top Box Genius: Brian figured out how to make DIRECTV's hardware work like digital advertising, turning set-top boxes into programmatic opportunities.
📊 The Measurement Evolution Master: Brian's been delivering closed-loop analysis for over a decade and is now building clean room partnerships with Amazon and Snowflake.
🌍 The Regional Brand Enabler: Brian's opening TV advertising to smaller brands who could never afford traditional campaigns—democratizing the industry.
⚽ The FIFA Champion Dad: Plot twist—this advertising powerhouse dominates FIFA soccer and gets roasted by his daughter, who imitates him saying, "Hey, want to buy some advertising?"
Andrea Zapata transforms T-Mobile's mobility data into privacy-first marketing solutions through T-ads, building tools by marketers for marketers. This kindness-championing executive sends daily motivational texts to her boys in LA from NYC, proving leadership extends beyond data strategy.
Xperi Corporation's Geir Skadeen is bringing media platforms to BMW cars across 30+ markets, transforming the brand from DVR nostalgia to modern content discovery solutions. This Norwegian tech executive's side passion? Teaching people how to ski with his expertise.
Social Vibe founder who sold to Fox, then convinced TV rivals NBC, Turner, Fox, and Paramount to create OpenAP together instead of competing. Fights to save long-form storytelling from TikTok culture takeover. Secret obsession: planning detailed vacation itineraries for friends.
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