Moment Maker: Helping DIRECTV Advertising to Redefine What's Possible 📺
Brian came to NYC wanting to be a creative, accidentally discovered ad sales, and now leads DIRECTV's transformation to programmatic CTV. He has attracted over 2,000 new advertisers while staying ahead of measurement trends for a decade.
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💡 The Rookie-to-CTV Champion: Brian had no idea what ad sales was when he started; now he's helping 2000+ new brands buy targeted TV campaigns.
🎮 The Programmatic Set-Top Box Genius: Brian figured out how to make DIRECTV's hardware work like digital advertising, turning set-top boxes into programmatic opportunities.
📊 The Measurement Evolution Master: Brian's been delivering closed-loop analysis for over a decade and is now building clean room partnerships with Amazon and Snowflake.
🌍 The Regional Brand Enabler: Brian's opening TV advertising to smaller brands who could never afford traditional campaigns—democratizing the industry.
⚽ The FIFA Champion Dad: Plot twist—this advertising powerhouse dominates FIFA soccer and gets roasted by his daughter, who imitates him saying, "Hey, want to buy some advertising?"
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Nancy Drew fan to WSJ reporter. Megan Graham on 75+ job rejections, breaking into the zeitgeist, why best stories don't come from pitches, what CMOs want, and texting mom cooking photos. The journey from Kokomo to covering companies that create moments.
Partnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough delivery—ATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.
