Moment Maker: Geir Skadeen's Vision for Turning Cars Into Entertainment Destinations 🚙
Xperi Corporation's Geir Skadeen is bringing media platforms to BMW cars across 30+ markets, transforming the brand from DVR nostalgia to modern content discovery solutions. This Norwegian tech executive's side passion? Teaching people how to ski with his expertise.
0:00
/3:33
🚗 The Car Entertainment Revolution: Geir is bringing TiVo's media platform to BMW cars, featuring personalized content recommendations, shipping in 30+ markets worldwide.
📺 The TiVo Reinvention Master: Geir's transforming TiVo from DVR days to solving today's biggest problem—helping users spend less time searching and more time enjoying quality entertainment.
🏈 The Must-See TV Nostalgic: Thursday nights were Geir's religion—Friends, Seinfeld, and that appointment television lineup that made DVRs essential.
⛷️ The Norwegian Skiing Sensei: Plot twist—this tech executive's only legitimate masterclass offering is teaching people how to ski.
⚽ The Manchester United Warrior: Geir's such a devoted Man United fan that his dream fight squad includes Roy Keane, Eric Cantona, and Jaap Stam.
Andrea Zapata transforms T-Mobile's mobility data into privacy-first marketing solutions through T-ads, building tools by marketers for marketers. This kindness-championing executive sends daily motivational texts to her boys in LA from NYC, proving leadership extends beyond data strategy.
Social Vibe founder who sold to Fox, then convinced TV rivals NBC, Turner, Fox, and Paramount to create OpenAP together instead of competing. Fights to save long-form storytelling from TikTok culture takeover. Secret obsession: planning detailed vacation itineraries for friends.
Brian came to NYC wanting to be a creative, accidentally discovered ad sales, and now leads DIRECTV's transformation to programmatic CTV. He has attracted over 2,000 new advertisers while staying ahead of measurement trends for a decade.
Partnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough delivery—ATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.
