Moment Maker: Gary Williams Jr.'s Formula for Marketing That Includes Instead of Excludes 🫂
Gary Williams Jr. built Creative Theory Agency on truth-telling storytelling and marketing WITH communities instead of FOR them. After 10 years, he believes AI will make humanity the most valuable commodity while championing universal creativity and responsible innovation that preserves our soul.
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📖 The Truth-Telling Storyteller: Gary started his agency 10 years ago, believing storytelling is critical because "truth has been villainized" in today's society.
🤝 The "With People" Marketer: His motto is creating campaigns that market WITH communities, not just FOR them—telling stories with the audience they're trying to reach.
🤖 The Humanity Value Prophet: Believes AI will drive up the value of humanity and predicts humanity will become "the most valuable commodity" as the opposite reaction to the AI boom.
🐕 The Snoopy Survival Strategist: Would take his Wonder Woman wife and fictional character Snoopy (because "the world would be a better place") but refuses to let anyone die.
🎨 The Universal Creativity King: Would decree everyone is creative, whether they believe it or not—from spreadsheet makers to campaign producers, everyone has a creative bone to utilize.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Nancy Drew fan to WSJ reporter. Megan Graham on 75+ job rejections, breaking into the zeitgeist, why best stories don't come from pitches, what CMOs want, and texting mom cooking photos. The journey from Kokomo to covering companies that create moments.
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