Moment Maker: Craig Chinn's Philosophy on the Right Ad at the Right Time⏰
Craig Chinn's accidental digital advertising career spans automotive to Microsoft to Samsung to TiVo, evolving with programmatic since the late 90s. He challenges industry cord-cutting bias and believes that assuming positive intent could make the world better.
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🔄 The Company-Hopping Media Maven: From automotive to Microsoft to Samsung to TiVo—Craig's career spans the evolution of programmatic advertising across every major platform.
📺 The Linear vs. CTV Reality Checker: Thinks the industry is too biased toward cord cutting—linear decline is plateauing and consumers actually use both, not as "mutually exclusive things."
🎯 The Right Ad Philosopher: Believes in "the right ad at the right place, the right time" through the media entertainment lens, keeping consumers as the North Star.
🛡️ The Privacy Trust Rebuilder: His hot take? We need to rebuild consumer trust and not let "every single government agency dictate" privacy opt-ins and opt-outs.
💝 The Positive Intent Survivor: Would pick family plus a forager/hunter and mechanic for balance, and believes everyone should "assume positive intent" since we're all main characters.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Nancy Drew fan to WSJ reporter. Megan Graham on 75+ job rejections, breaking into the zeitgeist, why best stories don't come from pitches, what CMOs want, and texting mom cooking photos. The journey from Kokomo to covering companies that create moments.
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