- Dominican Republic to TelevisaUnivision: Young Latina who always knew she wanted to be in advertising with a strong connection to the Univision family - "I still to this day watch novelas, and I always knew that one day I would be in the space" 🌟
- Career Evolution Journey: Worked her way from sales coordinator to marketing coordinator, associate marketing manager, senior, to now associate director at TelevisaUnivision 📈
- Así Studios Founder Vision: Created to help brand partners deepen relationships with the Hispanic community through low-lift creative solutions that provide representation while marrying brand DNA 🎬
- Bad Bunny Inspiration: Fanatic inspired by Bad Bunny and Primas' marketing team - how they push boundaries, propel people to take risks, and stay unapologetically focused on their culture and dreams 🐰
Moment Maker: Claribel Herrera's Journey from Novelas to TelevisaUnivision 📺
From watching novelas in the Dominican Republic to building Asi Studios at TelevisaUnivision. Claribel Herrera on Bad Bunny inspiration, unapologetic culture, and why taking risks matters. The journey from sales coordinator to creating representation for nuestra comunidad.
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