Moment Maker: Christine Cook's Video Revolution Transforms Business News
Watch Christine Cook reveal how a failed retirement became Bloomberg Media's creative advantage, why "efficiency" could be killing media creativity, plus the sweet moment she hoped to spot her marathon-running friend.
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📺 The "Retirement" That Lasted About Five Minutes Christine tried to retire but Bloomberg's 10-platform opportunity was too tempting.
🎬 She's Taking B2B to Cannes (And It's About Time!) Christine's prepping Bloomberg's biggest Cannes Lions moment to prove business news can be creative.
📱 Video Is Eating the Business News World From linear to streaming to social—Christine reveals why business content is getting the video makeover.
🎨 Her Industry Hot Take Will Ruffle Some Feathers Christine thinks art vs. technology tension is killing creativity and she's calling it out.
👑 Her Calendar Revolution Would Transform Everyone's Workday Christine's "Queen for a Day" vision: 50% unscheduled time for spontaneous connections.
TIFF's Jennifer Frees brings 20 years of brand entertainment expertise to designing the festival's magical 50th edition. She champions marketers as forces of joy, empowers creatives through her consultancy, and tends to 17-25 herbs because growing things feels magical and empowering.
ADWEEK's Alison Weissbrot accidentally went from travel writing dreams to covering advertising's biggest transformations. She documents how big agencies consolidate while indies rise, AI disrupts creativity, and the tension when agencies become the story instead of brands.
Creative Solutions CEO Lorin Ogawa grew up playing with her mom's promotional product samples at their dining room table. Thirty-five years later, she's leading the industry's transformation from cheap tchotchkes to intentional merch that actually represents brand DNA.
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