Moment Maker: Christine Cook's Video Revolution Transforms Business News
Watch Christine Cook reveal how a failed retirement became Bloomberg Media's creative advantage, why "efficiency" could be killing media creativity, plus the sweet moment she hoped to spot her marathon-running friend.
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📺 The "Retirement" That Lasted About Five Minutes Christine tried to retire but Bloomberg's 10-platform opportunity was too tempting.
🎬 She's Taking B2B to Cannes (And It's About Time!) Christine's prepping Bloomberg's biggest Cannes Lions moment to prove business news can be creative.
📱 Video Is Eating the Business News World From linear to streaming to social—Christine reveals why business content is getting the video makeover.
🎨 Her Industry Hot Take Will Ruffle Some Feathers Christine thinks art vs. technology tension is killing creativity and she's calling it out.
👑 Her Calendar Revolution Would Transform Everyone's Workday Christine's "Queen for a Day" vision: 50% unscheduled time for spontaneous connections.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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