Moment Maker: Ben Lyons Turns Fandom Into NBA TV Dreams
Watch Ben Lyons explain how third-generation storytelling DNA and lifelong fandom led to his NBA TV dream job, why highlight culture frustrates this basketball purist, and his horn-honking NYC congestion pricing take.
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🏀 The NBA Superfan Who Actually Watches Every Game Ben's a "die hard sicko" watching Knicks at 1 am—who's over your highlight-diven culture.
📺 Third-Generation Storytelling Royalty Found His Throne Ben's family legacy spans NY Post columns, and movie critic royalty to NBA TV.
🎬 He's Been a "Real Fan with Real Access" His Whole Life Ben's obsession with teams and films led to his dream sports job.
✈️ His Biggest Pet Peeve Will Make Frequent Flyers Scream Ben's middle seat "upgrade" realness is the airline complaint we all needed.
🚗 His Royal NYC Decree Is a Real Traffic-Stopper Ben's "king for a day" congestion pricing flip proves even die-hard New Yorkers can change their toll-tune about city policies.
ADWEEK's Alison Weissbrot accidentally went from travel writing dreams to covering advertising's biggest transformations. She documents how big agencies consolidate while indies rise, AI disrupts creativity, and the tension when agencies become the story instead of brands.
Creative Solutions CEO Lorin Ogawa grew up playing with her mom's promotional product samples at their dining room table. Thirty-five years later, she's leading the industry's transformation from cheap tchotchkes to intentional merch that actually represents brand DNA.
Stephanie Ramos went from NYC musical theater to ABC journalism after 9/11 inspired military service. Rose from local news grind to interviewing Latin legends she grew up loving. This greeting-obsessed working mom sees her national platform as a gift to tell stories.
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