📱 The Luckiest Data Nerd Around: Andrea calls herself the luckiest data nerd for working with T-Mobile's first-party mobility data, turning app installs, web browsing, and geo-location into audience segments that actually work.
🎯 The UN-Carrier Data Revolutionary: Andrea's building T-ads with a "by marketers, for marketers" philosophy, using mobility signals to solve real advertiser problems—like getting customers to listen and buy.
🔒 The Privacy-First Trust Builder: Andrea's approach isn't just compliance—it's about winning customer trust first, then using mobility data to deliver better advertising experiences.
💝 The Kindness Crusader: Plot twist—this data executive's daily decree would be "kindness," believing genuine kindness could make everything better.
👨‍👩‍👦‍👦 The Long-Distance Mom: Andrea sends daily morning texts to her boys, Solomon and Isaac, in LA: "Good morning. I love you boys. Always do what's right, even when it's hard."