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Moment Maker: Andrea Zapata's Blueprint for Building Trust Through Mobility Intelligence đź”’

Andrea Zapata transforms T-Mobile's mobility data into privacy-first marketing solutions through T-ads, building tools by marketers for marketers. This kindness-championing executive sends daily motivational texts to her boys in LA from NYC, proving leadership extends beyond data strategy.

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📱 The Luckiest Data Nerd Around: Andrea calls herself the luckiest data nerd for working with T-Mobile's first-party mobility data, turning app installs, web browsing, and geo-location into audience segments that actually work.

🎯 The UN-Carrier Data Revolutionary: Andrea's building T-ads with a "by marketers, for marketers" philosophy, using mobility signals to solve real advertiser problems—like getting customers to listen and buy.

🔒 The Privacy-First Trust Builder: Andrea's approach isn't just compliance—it's about winning customer trust first, then using mobility data to deliver better advertising experiences.

💝 The Kindness Crusader: Plot twist—this data executive's daily decree would be "kindness," believing genuine kindness could make everything better.

👨‍👩‍👦‍👦 The Long-Distance Mom: Andrea sends daily morning texts to her boys, Solomon and Isaac, in LA: "Good morning. I love you boys. Always do what's right, even when it's hard."

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