Moment Maker: Amy Makes TV Simple Again (While Keeping Mom Life Hilariously Real)
Amy Leifer went from learning football with dad on the couch to spending 30 years revolutionizing TV, and now she's on a mission to make television as simple and fun as those childhood game nights.
0:00
/4:17
π΄ Her TV Education Had Zero Textbooks (But Lots of Dad Jokes!) Wait until you hear how Amy learned the business fundamentals that would shape her 30-year career... let's just say it involved game day snacks and family bonding time!
πΊ She Launched Something That Changed Game Shows Forever Amy's early career move at Sony involved creating something that game show fans still can't live without today. The story of how it happened? Pure entertainment industry gold!
π°οΈ She's the TV Liberation Leader You Didn't Know You Needed Amy's got a master plan to free your TV experience from all those annoying complications you've been putting up with. Her vision for the future of television? It's simpler than you think (and way more fun)!
π± Her Vegas Experiment Broke Marketing Records Amy's team tried something that had never been done before with live TV ads en route to CES. The results? Let's just say other marketers are frantically taking notes!
π§‘ Her Most Recent Text Message Is Peak Mom Energy Amy's last text reveals the hilariously honest relationship she has with her daughter's fashion choices. Spoiler: she's not holding back, even from across the globe!
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Partnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough deliveryβATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.