Moment Maker: Adam Gerhart Turns Media Chaos Into Client Success
Watch WPP Media's Adam Gerhart Reveal Why Unplanned Careers Lead to the Biggest Wins—Discover the Industry Evolution That's Changing Everything, What Happens When You're Expected to Predict the Future, and the Most Relatable Sibling Text Ever (Plus a Game-Changing App Secret)
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🌍 The Man Who Solves "Big, Complex Client Problems" for a Living Adam reveals how his unplanned journey through countries, markets, and regions led him to become WPP Media's problem-solving maestro.
📱 Why "Media is Everywhere" Isn't Just Marketing Speak Discover how Adam's team harnesses every single touchpoint consumers interact with daily (spoiler: it involves some serious tech).
💡 The Secret to Helping Clients "See Around Corners" Adam explains how the industry evolved from scale to precision to prediction—and why that matters for your business.
💅 The Engagement Photo Text That Had Us Dying Adam's brotherly advice about fingernails in wedding photos is the most relatable sibling moment ever.
⏰ His Dream Royal Decree Would Save Every Inbox Adam's "king for a day" email rule would have the entire working world applauding.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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