- PhD in Media Mayhem - Mike Piner from Omnicom's PHd is schooling everyone on his new gig leading investment across audio, video, programmatic, search, social, and retail - talk about a full course load! π
- From TV Royalty to Media Democracy - Remember when television was the king of all media? Well, those days are deader than a zombie (more on that later) as our duo explores today's beautifully chaotic fragmentation fest πβ‘οΈπ³οΈ
- DIRECTV's Magic Formula - Drew spills the tea on staying tech-agnostic while serving up household addressable ads that actually work - it's like having your programmatic cake and eating it too! π
- Survival Strategy Gone Rogue - Mike drops the most entertaining apocalypse preparedness plan in media history, involving some very specific teammates. Spoiler alert: love conquers all (and zombies) ππ§ββοΈ
- The Loudest Problem Solver - Drew's family roasts him for talking loud and traveling tons, but hey, when you're building relationships while cracking industry puzzles, volume comes with the territory! π’π§©
Merging Moment: OMG's PHd & DIRECTV Advertising
Mike Piner and Drew Groner dish on media fragmentation, DIRECTV's programmatic prowess, and the most strategic zombie apocalypse survival plan ever conceived - proving that even serious industry conversations can take delightfully unexpected detours.
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