- Sports Fragmentation Challenge: Jessica Brown (WPP) describes advertising complexity with sports scattered across networks - "You don't know whether the game's on Big 10 Network, Fox, CBS" - creating numerous partner conversations 📺
- DirecTV's Digital Transformation: Jason Hernandez explains how programmatic enablement opened 40% more live sports impressions and allows impression-level targeting rather than mass demo buys 🎯
- CTV Engagement Evolution: Interactive ad units like pause ads and shoppable ads are finally succeeding as consumers engage with CTV beyond the traditional lean-back TV experience📱
- WPP's Open Intelligence in Sports: Brown explains how AI and partner insights create actionable intelligence, moving beyond mass targeting to specific sports audiences with targeted messaging 🤖
- Personal Life Balance: Last text messages reveal the human side - Jason coordinating golf camp and wrestling pickup, Jessica discussing the new Bachelorette from Secret Lives of Mormon Wives with her daughter 👨👩👧👦
Merging Moment: Jason Hernandez & Jessica Brown on Navigating Sports Media Fragmentation 🏈
Industry veterans reveal sports advertising chaos - games scattered across networks, DirecTV's transformation, WPP's AI strategy, and why pause ads suddenly work. Plus unexpected family text messages.
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