Industry transformation hits differently when you've been there since the beginning. Sean Buckley from Magnite has this rare ability to make the most complicated parts of digital advertising sound not just understandable, but actually interesting. He's been watching this industry evolve from the ground floor, and his perspective on where we've been and where we're headed is both entertaining and enlightening.
What makes Sean's story particularly compelling is how he's managed to stay connected to the human side of technology—whether he's talking about the future of advertising or sharing glimpses into his life as a dad navigating very specific wardrobe challenges.
Sean Buckley: How He Became Digital Advertising's Top "Plumber"🛠️
- The Programmatic Pioneer: Started as an intern in the corner working with unknown ad tech companies to monetize unsellable inventory—now programmatic advertising runs the digital world 📺
- Digital Plumbing Expert: Tells people he's in the plumbing business, because it's not just where your ad dollars go, but how they flow through the pipes that make campaigns successful🚰
- Walled Garden Warrior: Believes ad tech needs consolidation to compete with Facebook and Google 🏰
- Media Mogul Connector: At Magnite, works with virtually every major media owner from Disney to Netflix, building the technology that powers their advertising businesses 🎬
- Disney Princess Dad: From Prez to Dad as fast as you can send a laughing face emoji 🤣
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☀️Tomorrow on ATM
The world is her own "Canva"-s 🎨
XOXO,
