Skip to content

Magnite's Mike Laband: Slow Down in Ad Tech (Wait, What⁉️)

Mike Laband has spent 15 years at Magnite, and he's got the perspective to prove it was worth it. From the SpotX days through mergers, acquisitions, and complete industry transformations, he's had a front-row seat to ad tech's evolution - and built real expertise by staying through the changes. He jokes about being a "dinosaur" for the longevity, but what he's really describing is someone who understands how the pieces connect, who remembers when mobile programmatic suddenly became unforecastable revenue in 2014, and who can spot where the industry's heading next because he's seen these patterns before.

Between discussing industry evolution and mentioning his golf game that helps him recharge and connect with people, there's career advice that resonates: sometimes you need to sit back, read the trades, and understand what's shaping the market instead of just diving in at full speed. Watch to see what 15 years of ad tech transformation looks like from someone who's lived it all.

Mike Laband: Curation's Hot Moment 🔥

📰News You Should Know

Facebook is adding job listings, again
You really can find anything on Facebook Marketplace.
Apple TV+’s rebrand might seem silly, but branding experts say it’s a smart move
Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that “simplicity is the ultimate flex.”
Why CBS Bosses Are Doubling Down on Scripted Shows as Other Networks Scale Back | Exclusive
CBS fall premiere week comes with added pressure amid declining linear revenues and a changing of the guard at Paramount

☀️Tomorrow on ATM

She's in "HERR-ERA" right now ✨

XOXO,

Related episodes

Partnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough delivery—ATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.

Partner...at the moment.