JOAN's Jaime Robinson: Challenging Industry Misconceptions at Smartly ADVANCE 💥

Jaime Robinson from JOAN Creative has spent years watching how brands succeed and fail, and she's developed some pretty specific theories about why most people misunderstand what creative work actually requires. Her perspective on the intersection of imagination and strategy is shaping how she approaches every client conversation.

This perspective is exactly why she's been invited to speak at Smartly's ADVANCE event, where industry leaders gather to push back against conventional thinking. Jaime's conversation promises to challenge some widely held beliefs about creative leadership, reveal surprising sources of professional inspiration, and explain why certain misconceptions about advertising persist across the industry. Her insights about maintaining creative energy and the unexpected ways travel can reshape your approach to problem-solving offer a refreshing take on what it means to lead creative teams in today's landscape.

Jaime Robinson: Her Mission to Transform Brands into Modern Legends 👑

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Modern Legend Maker: Helps brands achieve transformation to become part of the "best echelon of the best brands in the world" by focusing on relevance, engaging communities, and inspiring culture at JOAN 🏆
Smartly ADVANCE Speaker: Will discuss how creativity builds businesses in an AI world, believing unique human and lateral ideas will be the difference maker when everything else is on the same playing field 🎤
Art-Meets-Business Reality Check: Breaks misconceptions that advertising is all art, emphasizing that the best creatives learn business foundations to solve client problems and create spectacular work 🎨
Inspiration-Seeking Leader: Believes creative leaders must stay inspired to inspire their teams, finding that travel ignites curiosity and imagination through discovering how people create things to delight each other ✈️
Barcelona Creative Collector: Gets inspired by everything from Gaudí's "crazy person" dedication at Sagrada Família to weird papier-mache perfume bottles at tiny artisanal fragrance shops 🌟