- The 10-Year Roller Coaster Rider: Celebrates a decade of Be The Machine with partners Maggie Covert and Lindsay Bancroft, describing it as a "blitz" where five years feel like yesterday ๐ข
- Cherry-on-Top Campaign Creator: Positions Be The Machine as the experiential finishing touch for larger advertising campaigns with clients like Lego, Activision, and DIRECTV ๐
- Summer Chaos Survivor: Just wrapped their busiest season in crazy summer promotions with different weekend activations across the country during peak experiential season ๐๏ธ
- Experience-Over-Everything Prophet: Identifies the major trend where consumers want VIP access and celebrity handshakes instead of discounts or basic promotional items ๐ญ
- Straight-Talking Strategist: Warns potential investors that he refuses to accept restrictions on speaking his mind, even if it means stepping on executive toes ๐ซ
Inside Moment: Patrick West's 10-Year Journey from Indie Shop to Industry Crossroads ๐
Patrick West built Be The Machine into experiential marketing's "cherry on top" over 10 years, but now faces a major crossroads that could change everything. His approach to potential investors and bold predictions about consumer behavior reveal why this decision matters.
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