- Smartly Advanced Visionary: Hosts industry events on business transformation, storytelling, creativity, and AI while positioning Smartly at the center of brands, consumers, and platforms 🎯
- Four-Disruption Tech Veteran: Lived through the Internet era, digital transformation with Meta and Google, mobile revolution, and now AI—learning, you have to "take the leap" and follow consumers 🚀
- Marketing Evolution Prophet: Witnessed shift from one-to-many linear TV to one-to-few digital platforms, now predicts AI will enable one-to-one conversations between consumers and brands 📺
- College Advertising Defender: Only student out of 20 who argued advertising was good for society, using Crest toothpaste as proof —"without advertising, no investment, no R&D, no fluoride." 🦷
- Advertising-for-Good Believer: Champions advertising as the foundation of free market society and Western democracy, believing it can power creativity while helping people find brands they love 💡
Inside Moment: How Laura Desmond Connects Brands, Consumers, and Platform Players at Smartly ⚡️
Laura Desmond has a fascinating story about being the lone college student who defended advertising with a surprising argument. After surviving four tech disruptions, she's got bold predictions about AI's future and some strong opinions about advertising's role in society.
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