Inside Moment: How Empathy Created a Movement in Women's Athletics👟
Women's sports leaders challenge brands to seize the massive opportunity they're missing. This movement, driven by wealth transfer and empathy from shared friction experiences, demonstrates why investing in safe community spaces unlocks unlimited growth potential.
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🚀 The Urgency Advocate: Delivers a wake-up call to brands about the immediate business opportunity they're missing by not investing in women's sports right now.
💰 The Title Nine 50/50 Pioneer: Coinciding with Title Nine's 50th anniversary, made the 5050 pledge because brands were "the only component in the ecosystem that could blink and make real change."
⚡ The Friction-to-Empathy Prophet: Believes friction from being a woman, woman of color, or gay creates empathy that allows female athletes to make fans feel seen and celebrated through shared experience.
🏗️ The Community Safety Builder: Discovered that investing in a community where people feel safe to partake in women's sports creates endless growth possibilities.
📈 The Movement Not Moment Visionary: Emphasizes this isn't just a trend—it's a movement backed by wealth transference to women and the staying power of athletes and broadcast contracts.
Craig Chinn's accidental digital advertising career spans automotive to Microsoft to Samsung to TiVo, evolving with programmatic since the late 90s. He challenges industry cord-cutting bias and believes that assuming positive intent could make the world better.
Gina Grillo journeyed from MTV to Y&R to the Ad Club, building NYC's advertising community while balancing AI innovation with creativity-first values. She believes the industry has a short memory about people and finds her best relaxation at beach parties.
MasterCard's Raja Rajamannar went from accidental marketer to revolutionary CMO, shifting from storytelling to "story making," where consumers experience the story themselves. He creates passion-point experiences money can't buy.
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