Inside Moment: Creative Solutions', Lorin Ogawa - BTS of a 15-Year Client Relationship That Went From Logo Slapping to Luxury Merch 🧢
Creative Solutions CEO Lorin Ogawa grew up playing with her mom's promotional product samples at their dining room table. Thirty-five years later, she's leading the industry's transformation from cheap tchotchkes to intentional merch that actually represents brand DNA.
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🏠 The Dining Room Table Dynasty: Lorin's mom started Creative Solutions 35 years ago from their dining room—while little Lorin played with pen samples, manifesting her future.
👥 Girls Squad Leader: Lorin leads five ladies but stays hands-on, personally ordering samples, shipping packages, and managing day-to-day client relationships.
📦 The Tchotchke-to-Merch Revolution: The industry shifted from cheap "promo items" to intentional "merch;" prioritizing thoughtful messaging over maximizing quantity.
✨ The Rob Relationship Renaissance: After 15 years of "logo slapping" with Rob at AT&T, Lorin is now creating his dream chic aesthetic for his new company.
🎁 The Unboxing Moment Obsession: Lorin's philosophy—"cheap product cheapens your brand"—because everyone wants that powerful unboxing experience representing their DNA.
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