⏪Industry Insights Part 2: ATM Summertime REWIND ⏪

Godfather II or Home Alone 2 - the best sequels don't try to top the original, they just tell a different story. That's exactly what's happening here. Part 2 is where things get interesting because these leaders drop the corporate speak and start sharing what's really driving their decisions.

You'll hear stories about bold choices, urgent timelines, and completely reimagined business approaches that sound nothing like traditional strategy sessions. It's less "here's our five-year plan" and more "here's what kept me up at night until we cracked the code."

Rewind Moments: Industry Insights Part 2️⃣

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The Female Quotient's Shelley Zalis - Shares her journey as "chief troublemaker" and pattern maker, explaining how she transformed individual moments into industry-wide movements by bringing everyone along 🔥
VideoAmp's Randy Laughlin - Discusses the pivot to scaling business operations, from restructuring executive teams to rolling out new planning products and understanding the full sales funnel 📊
Macaroni Art Production's Chef Ouita Michel - Opens up about being in her "third act" and the burning desire to tell stories of the people she knows and loves in Kentucky before time runs out 🍽️
T-Mobile's Andrea Zapata - Breaks down T-Mobile's approach to creating real-time proof of concepts using mobility signals, from app engagement to geo-precise location data 📱
Captify's Mike Welch - Explains the strategic pivot to curated marketplaces and how they're pioneering one of the fastest-growing components of programmatic advertising 📈