⏪Industry Insights Part 1: ATM Summertime REWIND ⏪

Ever notice how the smartest people in the room often have the most practical problems to solve? These leaders are dealing with clients who need help navigating massive industry changes, consumers who ignore most of the ads they see, and viewing habits that are shifting faster than anyone anticipated. You'll hear them share insights on the specific challenges they're tackling right now - from making programmatic buying work across different platforms to figuring out why traditional network models aren't cutting it anymore. It's the kind of industry intelligence that comes from being in the thick of it, not watching from the sidelines.

Rewind Moments: Industry Insights Part 1️⃣

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WPP Media's Adam Gerhart - Maps the industry evolution from scale to precision to permission, explaining how WPP is doubling down on AI to help clients predict the future and see around corners 🔮
Disney's Jamie Power - Discusses Disney's shifting approach to creating value for agency partners as audiences migrate to streaming environments for entertainment and sports 🎯
DirecTV's Amy Leifer - Reveals how inventory can now be transacted programmatically, creating new optionality for marketers to buy across audiences seamlessly 📺
T-Mobile's JP C0laco - Tackles the relevance problem where 70% of daily ads are irrelevant to consumers, positioning technology as the bridge between fragmented marketing and meaningful experiences 🎬
Grant Thornton's Howard Homonoff - Explains why consumers are abandoning second and third-tier networks in favor of beloved content across multiple platforms, shifting value from networks to intellectual property 📡