From sports media chaos to emotional intelligence breakthroughs and Tony Award winners 🏆, this week covered everything from DIRECTV's programmatic revolution to David Hasselhoff bathroom revelations and Netflix documentaries 📺
But next week brings fresh voices with insights about startup grit meeting AI efficiency, plus some genuinely wild "WTF" text message moments that perfectly capture how unpredictable this business really gets 📱
Let's Look Ahead ATM ⤵️
Cashing Out: A Look Back at Recent Deposits 💳
Monday: Axios Media Trends Live: Why Industry Leaders Flocked to NYC 🗽t
- Axios Media Trends Live Event: Axios' inaugural NYC event hosted by Sara Fischer and Kerry Flynn brought together industry decision-makers who emphasized being "in the room" for real-time intelligence on everything from NASCAR fan strategies to political media shifts 🎤
Tuesday: J. Brooks' Mission to Move Beyond Clicks 👆
- Pop-Up Prince to GlassView Founder: Jay Brooks went from a 2004 Craigslist pop-up ad job to founding GlassView, using neurological analysis to help advertisers focus on authentic brand-consumer connections over clicks and conversions while believing AI enhances human creativity 💻
Wednesday: WPP Media & DIRECTV - Solving the Sports Play in Media🏅
- Sports Media Complexity Solutions: Jessica Brown from WPP Media and Jason Hernandez from DirecTV discussed fragmented sports where "you don't know whether the game's on Big 10 Network, Fox, CBS," DirecTV's 40% more sports impressions via digital transformation, and why interactive CTV ads finally work - while coordinating family schedules 🏈
Thursday: Emmy-Winning Producer, Joe Plummer, Breaks With Tradition 🏆
- Journalism Dynasty to Wavelength Co-Founder: Joe Plummer, third-generation journalist, pivoted after seeing David Hasselhoff eat a floor cheeseburger on YouTube, co-founded Wavelength with Jenifer Westphal, and produced Netflix's Dan Rather documentary 🎬
📰News You Should Know



☀️Next Week on ATM
Starting out this (Advertising) Week strong 💪
XOXO,
