ICYMI: NY Jets. Bad Bunny. Golf Therapy. Playmakers. Advertising Week NY👀

ANA's Greg Licciardi became hooked on fast food during the pandemic and noticed Wendy's ads appearing in his feed every Friday at 11 am. That observation became "Holy Grail of Marketing" - his framework for the right person, right message, right time, while keeping the human element that AI threatens to eliminate. The book features Microsoft's Vera Hsu on why brand purpose matters more than ever, and ATM readers get a special holiday discount on what's becoming the must-read modern marketing book. Speaking of moments worth paying attention to ⤵️

From athlete storytelling that goes beyond the game to career moves nobody saw coming. Unapologetic approaches to representation, this week covered everything from a 15-year ad tech veteran advocating for slowing down to Bad Bunny-inspired boundary pushing at TelevisaUnivision, Advertising Week conversations on velocity of change and curation's hot moment, and a Jets captain choosing sports agency over the coaching path everyone expected. Next week brings Nancy Drew obsessions leading to WSJ careers, zero-click search shifts, measurement fluidity, and perspectives on being first to break stories 🎤

Greg Licciardi: He Wrote the Modern-Day Marketing Must-Read 📚

Holy Grail of Marketing Author: Greg Licciardi turned his Wendy's pandemic addiction into a marketing book, teaching his framework at Fordham and Seton Hall - now leading an ANA event in Orlando with Steven Van Zandt and offering the ATM audience a holiday discount on his book, balancing AI with human connection 📚

Now Let's Look Ahead ATM ⤵️

0:00

/0:55

The Weekly Download 💾

Monday: Advertising Week NY 2025 - What Was Overheard👂

Overheard at Advertising Week NY 2025: Leaders on how Advertising Week provides a home for the industry, discussing velocity of change ("it's never going to feel slower"), curation as today's hot topic, pushing boundaries with new programming, and giving attendees "the edge" with insights that make people smarter 🏠

AW Playmakers Awards: Athletes, Fans, and Brands Connect 🏅

0:00

/2:03

AW Playmaker Awards Winners: Kirby Porter, Ochocinco, Olga Sharapova, and Amy Bigelow on athlete storytelling beyond sports, health tech powering new experiences, following the full athlete journey, and Unrivaled introducing athletes to fans in unprecedented ways 🌟

Tuesday: 🏈CJ Mosley Post-Football Surprise | Powered by TiVo

0:00

/2:19

Jets Leadership Legacy: New York Jets captain launched Legacy Trust Sports Group instead of coaching, partnered with Campbell's Chunky like Donovan McNabb, compares teammates to Jack Nicholson's Joker, and binged The Wire during COVID | Presented by TiVo 👔

Wednesday: Mike Laband on Curation's Hot Moment 🔥

Ad Tech Veteran's Perspective: Mike Laband's 15 years at Magnite from SpotX covering curation evolution and agentic workflows at Advertising Week - advocates sitting back to learn in a fast-moving industry, remembering when mobile programmatic wasn't even forecastable in 2014 👨‍💻

Thursday: Claribel Herrera's Journey from Novelas to TelevisaUnivision 📺

Her Era at TelevisaUnivision: Claribel Herrera worked from sales coordinator to associate director, creating Así Studios for Hispanic community representation, inspired by Bad Bunny's team to push boundaries and stay unapologetically focused on culture 🌟